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Agenda

09:00-09:20Welcome Speech

Panelists:

Mr. Jiang Qikang Secretary General, China Association of Travel Services

Mr. Murat Salim Esenli Turkish Ambassador to China

Mr. Karl A. Pangelinan General Manager, Guam Visitors Bureau

Mr. Dong Ruping President, China Comfort Travel Group

Mr. John Marian Koldowski CEO&Special Advisor, Pacific Asia Travel Association

09:20-09:40Speech

Speaker:

Dr. Wang Xinjun CEO, Ivy Alliance Tourism Consulting

For recent years, Chinese outbound tourism has maintains a high-speed growth. The year-on-year growth rate reached 18% and the number of Chinese outbound departures surpassed 83 million in 2012. In the first quarter of 2013, outbound departures enjoyed an increase of 15%, reaching 22.6 million. Against the backdrop of fast-developing Chinese outbound tourism market, what kinds of changes the market structure is undergoing? What kinds of characteristics emerge in terms of tourists’ demands and behaviors? What kinds of travel products are becoming more popular? What are the new trends of various destinations in 2013-2014? Is there any new grow potential lie in the second- and third-tier tourist-generating market? How will the market performance of travel agencies' outbound travel business look like? And what features can be found from their business operations? Expert from professional consulting institution will share with you the up-to-date travel agencies outbound business operations and discuss the latest trends of Chinese outbound tourist market from multiple perspectives.

09:40-10:30Peak Dialogue

Speaker:

Dr. Wang Xinjun CEO, Ivy Alliance Tourism Consulting

Panelists:

Dr. Dai Bin President, Chinese Tourism Academy

Mr. Tong Wei Vice President, China International Travel Service Head Office

Mr. Zeng Song Board Chairman of Huayuan International Travel Co., Ltd, CEO of Byecity

Mr. Song Bin Board Chairman, Shenzhen Overseas International Travel Service Co.,Ltd.

Mr. Tony Everitt General Manager, Tourism New Zealand, Asia Market.

10:50-11:10Speech: Improvement of Service Quality & China Outbound Tourism Quality Service Certification Program

Speaker:

Dr. Cai Jiacheng Deputy Director-General, Department of Industry Administration, CNTA

China National Tourism Administration has released the Criteria for China Outbound Tourism Quality Service Certification Program The organization responsible for drafting & implementing the Criteria will elaborate on the QSC Program as well as the Criteria.

11:40-12:00Destination Theme Session – High-end Luxury Tourism of Turkey

Speaker:

Mr. Murat Salim Esenli Turkish Ambassador to China

Turkey, a country known as the “Cradle of Civilization”, is catching the eyes of Chinese tourists with its unique charm. By February, 2013, the number of Chinese tourists travelling to Turkey had enjoyed an increase of 80% compared to the same period last year. On the occasion of 2013 China & Turkey Cultural Year, What promotion strategy and policy will be launched by Turkey in Chinese market? What high-end luxury travel products will be introduced to Chinese tourists and how are these products attractive to the tourists? Are these travel products the future of market development?

14:10-15:50 Island Vacation Tourism and Guam

Panelists:

Mr. Karl A. Pangelinan General Manager, Guam Visitors Bureau

Ms. Pilar Laguana Marketing Manager, Guam Visitors Bureau

Mr. Mark A. Lewis Officer, U.S. Embassy Beijing’s Foreign Commercial Services

Mr. Robert Philips Director of Business Development Hilton Guam Resort & Spa

Ms. Nancy Lu Regional Sales Manager Beijing & Northern China, United Airlines

Ms. Zhang Hong Ms. Zhang Hong

Mr. Guo Yu Vice President, Bei Jing Grand Trip International Travel Services

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