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Agenda

9:00 - 9:25Welcome Speech

Speaker:

Jiang Qikang General Secretary, CNTA

H.E.Datuk Iskandar Bin Sarudin Ambassador of Malaysia to China

Madeleine Z. Bordallo Congresswoman U.S.

Ma Mingqiang General Secretary, ASEAN China Centre

Kate Chang Regional Director - Greater China, PATA

Jiang Qikang - General Secretary, CNTA
H.E.Datuk Iskandar Bin Sarudin - Ambassador of Malaysia to China
Madeleine Z. Bordallo - Congresswoman U.S.
Ma Mingqiang - General Secretary, ASEAN China Centre
Kate Chang - Regional Director - Greater China, PATA
9:45 - 10:00The Characteristics, Trends and Tourist Source Structure of China Outbound Tourism Market

Speaker:

Dr. Wang Xinjun President, Ivy Alliance

In the first quarter of 2012, the number of China outbound departures has enjoyed an increase by 20%. Is this a signal of dramatic high-speed growth in China outbound tourism market in 2012? What opportunities are there for various tourist destinations? What kinds of changes that Chinese tourists demands and consuming have undergone in new market environment? What are the characteristics of tourist source structure? The expert from professional consulting institution will share the latest trends in China outbound tourism market.

10:00 - 10:20High-end Luxury Tourism of Malaysia

Speaker:

Angie Ng Executive Director, EZT Tours & Travel Sdn Bhd, Malaysia

Developing high quality and high-end luxury tour products has become a new promotion strategy of Tourism Malaysia. What is the overall market feature of Chinese travel to Malaysia? What kinds of high-end tour products are available in Malaysia? How to meet the demands of Chinese high-end guests? What are the different characteristics or Malaysia high-end/luxury travel? Senior Malaysian tourism expert will introduce and share the latest information and potential of Malaysia high-end/luxury travel.

10:40 - 10:55U.S. Travel Market after the Adjustment of Visa Policy

Speaker:

Jim Reddekopp Jr. Chairman, National Tour Association (USA)

The number of Chinese tourists to the United States has maintained high-speed growth in the latest two consecutive years. In order to further attract Chinese tourists, the U.S. travel visa policy has been significantly improved from the beginning of 2012. How fast will the number of Chinese travelers to U.S. increase? How is the future development of this market? What kinds of changes will the China-to-U.S. tour products have, to adapt to the various demands and characteristics of the Chinese tourists?

10:55 - 11:10Guam & the New Trends of Island Vocation Product

Speaker:

Jim Beighley Senior Vice President, Strategy and Market Development of DFS Group; Tourism Advisor to Guam Visitors Bureau Board of Directors

Statistics have shown that more and more Chinese travelers are becoming fond of island vacations. As a resort and shopping paradise in West Pacific region, Guam aims at promoting quality island-vacation travel experiences and has started to attract lots of attentions from Chinese outbound travelers especially the high-end groups. Why is Guam becoming popular for Chinese tourists?

11:10 - 12:10Peak Dialogue: Transition of Outbound Travel Market and Shaping New Models

Panelists:

Dai Bin President, China Tourism Academy

Long Wei Director, Travel Agency Management Division, Department of Industry Administration, China National Tourism Administration

Chen Wenjie Vice President, China Travel Service Head Office

Zeng Song Board Chairman, Huayuan International Travel Co., Ltd, CEO of Byecity

Lin Yan Vice President, U-tour Beijing Travel Services

12:10 - 14:00Gala Luncheon: Welcome to Guam

For facilitating exchanges with elites in Chinese tourism industry and promoting Guam tourism, Guam Visitors Bureau held the Welcome Luncheon. As an island resort and shopping paradise in West Pacific region, Guam is now focusing on exploiting high-end tourists and high-quality island vacation products. Since last year, Guam has attracted more and more Chinese tourists. Tour products combining island resort and shopping paradise is becoming increasingly popular.

14:00 - 14:35Tourism Information Technology and Outbound Tourism Marketing

Speaker:

Jin Zhi Enterprise Marketing General Manager, Baidu

Fu Enwei Deputy General Manager, Beijing Lankun Interactive Networking Technology Co., Ltd

As the Chinese search engine giant, Baidu construes the marketing trends of travel industry and outbound travels through analysis on its latest data of users search on travels. By providing ultimate marketing solutions and sharing success stories, professional online marketing company can help travel agencies and destination promotion agencies make better use of the Internet to do promotion and marketing.

Jin Zhi - Enterprise Marketing General Manager, Baidu
Fu Enwei - Deputy General Manager, Lan-kun.com
14:35 - 15:25FIT Travel, Overseas Consuming & Chinese Travelers Changing Demands

Panelists:

Liu Wuxiong Vice President, CITS Head Office (Moderator)

Zhang Hong Executive GM, CYTS FIT Travel Services

Eileen Lee Singapore Tourism Board Beijing Office, Area Director for Northern China

Tony Everitt GM, Tourism New Zealand, Asia Market

Ipek Altinbasak Turkish Tourism Expert

Jim Beighley Senior Vice President, Strategy and Market Development of DFS Group; Tourism Advisor to GVB Board of Directors

15:45 - 16:05Trends and Features of MICE Outbound Travel Market, the 2012-2013 Foresight

Speaker:

Zhang Shijing Vice President, CTS MICE Service Co., Ltd.

The MICE market has been developed quickly in recent years and has become an important segment of high-end Chinese outbound travel. What kinds of new changes will be revealed in this market between 2012 and 2013? Which countries or regions will become popular MICE destinations? What are the future trends and market opportunies? What are changes in terms of the demands by MICE customers or buyers? How to plan and organize MICE events to meet requirements on customized services?

16:05 - 16:25Application of Social Media and Micro-blog Marketing on Outbound Travel

Speaker:

Cao Zhigang CEO, Dragon Trail

The surging of social media and micro-blog is changing the traditional way to publish information, and has become a new model of marketing. What kind of contribution will be revealed on outbound travel marketing and promotion by social media and micro-blog? What kind of value will be brought to destination promotion agencies and travel agents by social media and micro-blog? How to play and use the role of micro-blog in the outbound travle marketing? How to understand the structures, relations and demands of micro-blog followers?

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