Speaker:
Luca Patané, President of UVET Group - President of Confturismo-Confcommercio
Wang Xinjun, CEO of Ivy Alliance Tourism Consulting
14:20-15:00
VIP Welcome Speech
Francesco Palumbo, Director General for Tourism - MIBACT
He Shengkang, Secretary-General of the Committee of Tourism-Related Business,
World Tourism Cities Federation
Guo Junhua, MICE Committee of China Association of Trav
15:00-15:15
Keynote Speech
Chinese Outbound M.I.C.E Tourism-Potential and Trend
Speaker: Mr. Guo Junhua, President ofBravolinks Integrated Marketing CO., LTD
15:15-15:30
Keynote Speech
Consumption Behaviors and Preference of Chinese Tourists
Speaker: Pietro Candela, Alipay He
15:30-15:45
Keynote Speech
How to Effectively Attract Chinese Consumers Quality Services & Use Chinese Marketing Tool
Speaker: David Tang, QSC Program Director
15:45-16:00
Keynote Speech
Understanding China’s new consuming class – the Millennials
Speaker: Francesco Boggio Ferraris, Director of School of Continuing Education of Italy-China Foundation
16:00-16:15
Keynote Speech
Is Italy already a shopping tourism destination? And for Chinese too?
Speaker: Francesco Di Cesare, President Risposte Turismo
16:15-17:15
Panel Discussion
He Shengkang, Secretary-General of the Committee of Tourism-Related Business,
World Tourism Cities Federation
Fabio Lazzerini, Chief Commercial Officer Alitalia
Fausto Palombelli, Chief Commercial Officer Aeroporti di Roma
Mart
